The annual growth rate of the hottest digital prin

  • Detail

The annual growth rate of digital printing will reach 2O%

digital printing has shorter delivery time, stronger flexibility and better cost-effectiveness, which is a supplement to traditional printing methods. Digital printing can also realize variable data printing, and with the gradual improvement of the performance of digital printing machines, the range of printing materials used is becoming wider and wider. Digital printing has been rapidly applied not only in the field of commercial printing, but also in the field of packaging printing. Digital printing technology first entered the field of packaging printing, which is used for variable data printing and short label printing

as early as 2003, packaging St rategies pointed out in a research report on the digital printing and packaging industry that labels, folding cartons and flexible packaging are the three major packaging applications that can benefit from digital printing. According to statistics, in today's packaging and printing market, flexographic printing accounts for 65%, offset printing accounts for 21%, and the remaining 14% of the market is divided up by printing, gravure printing, embossing and digital printing. Although the application of digital printing in the field of packaging and printing has just begun, and the current share is still small, the development of digital printing will soon increase in the proportion of packaging and printing. Packaging strategies predicts that by 2007, the annual growth rate of digital printing in the field of packaging and printing will reach 20%

American industrial market research company primir (founded in 2005) explained why digital printing has a strong appeal to packaging printers in the packaging and printing evaluation report from 2004 to 2009. The report points out that the reason why packaging printers are willing to invest in digital printing is mainly because in today's increasingly competitive market, many product manufacturers have to launch a small number of product tests before officially launching new products. Some manufacturers also want to launch products to fill the market gap. More manufacturers or suppliers often carry out promotional activities for certain products in order to expand their influence. The number of product packages or labels required by these manufacturers is often very small, sometimes only oneortwo, and traditional printing is difficult to meet this demand in terms of time and cost. Only digital printing can complete such short version packaging printing

according to statistics, the printing of labels, folding cartons, flexible packaging and paper bags accounts for 80% of the total packaging and printing market. Primir has analyzed and predicted the four major packaging application market areas in the United States and Canada, as shown in Table 1. It can be seen from table 1 that the market growth rate of label printing is the highest, reaching 57%. In the past few years, significant changes have taken place in the label market. The market and consumers need more flexible products, shorter delivery time, stronger personalization, and even hope that labels have product tracking, control and other functions (such as RFID identification bar code, etc.). Digital printing makes it possible to print labels on demand. The backlog of printed labels in batches in the warehouse no longer exists. It is reported that the digital printer will become the mainstream model of label printing in Europe in 2005. Therefore, we have reason to believe that using digital printing technology to print labels has broad prospects

digital printer for label printing

the digital printer used for label printing must have the characteristics of a wider range of printing materials. In order to make their printing function meet the needs of packaging and printing customers, in recent years, digital printing machine suppliers have launched 2 The experimental itinerary is suitable for the model of packaging market. At present, digital printers used for label printing include monochrome ones, such as varypress 200 and 400 of n pson, and color ones. Here we mainly talk about color digital printers. Common ones include Fuji Xerox docucolor iGen3, Kodak NEXP ress 2100, Ossi cps700, etc., which can be used for label or packaging printing (in order to meet the needs of packaging and printing, some suppliers have made efforts to increase the quantitative amount of printing materials of digital printing machines to 300 ~ 350g/m, and others have set how to reduce the curing temperature of toner to avoid the peeling of printed labels or graphics and texts on packaged products) However, the most common label digital printer in the market is mainly from HP [ndigo and Xeikon are two major suppliers. Now let's take the two new machines of these two companies as examples to introduce the application of digital printing machines in the field of label printing.

1. HP indigo press ws4000 and its application

hp indigo introduced omnius as the model for label printing in the early stage. The current model is hpind. Go press WS2000 later introduced HP as the relatively new model of press ws4000 "Ndig. Press ws4050. It is said that there are more than 300 HP [ndigo label printing systems operating around the world. Pressws4050 can print up to seven colors, with a printing speed of]6 meters/minute (when printing four colors), and a resolution of 8]2dpi × 81 2dpi can be upgraded to 81 2dpi × 1624dpi can print images of]44, 1 B0, 1 75, 1 B0, 230 lines/inch. There are a wide range of printing materials. Paper, non adhesive PE pet OPP Teslin vinyl materials and PVC self-adhesive can be printed. Even gold and silver cardboard can be printed. The thickness of the printing materials is 12 ~ 350 u M

at present, the packaging and label printing of international famous brand products such as pampers, Nestle, kraft, dove, Colgate, Unilever Siemens and so on all use HP JND go's digital printing machines. The packaging and label printing of domestic famous brand products such as Midea, Lafang, Yanghe, Taiji, Moutai, Baiyunshan, jinjiannan, yinjiannan and so on also use HP indigo digital printing machines

in order to better meet the needs of packaging and printing, the function and performance of HP indigo digital printing machine are constantly improving. After improving the printing quality, color stability and registration control, press ws4050 can better meet the unique needs of drug packaging. It can print shrink film labels with a thickness of only 12 um. Most commonly used shrink film label materials can be printed, such as PVC (polyvinyl chloride), pet (polyester), PS/Ops (polystyrene/oriented polystyrene), so that its customers can join the shrink film label market with an annual growth rate of 7%0

the label not only carries the function of transmitting commodity information, but also plays the role of sealing. Therefore, the anti-counterfeiting printing of the label is also very important. HP indigo pressws4050 can print anti-counterfeiting information on the label, such as one-dimensional bar code and two-dimensional bar code. In addition, it can also print micro text on the label, invisible ink watermark of transportation machinery, etc., which enhances the anti-counterfeiting performance of the label. HP Indigo's yours truly color personalization software can print discontinuous characters with offset quality on labels, which can play an anti-counterfeiting role. In short, pressws4050 can economically print short version digital labels of different materials, and the live conversion speed fast print has the same quality as offset printing; The printing function of spot color and white background can meet the printing requirements of famous brand trademarks: variable data printing can print full-color personalized labels, and number printing and security printing can protect customers' assets

for a label printer to become a supplier that can provide one-stop services, only the digital printer is not enough. Having an automated workflow can shorten the pre press preparation time of digital printing, reduce errors and maximize quality control. Workflow systems such as artworks systems and Esko graphics can run on HP jndigo press ws4050. A twork systems system can accept pdfpostsc rfpt, tiff/it and other formats. Esko graphics' workflow has high-end and low-end tools, strong flexibility, special processing technology, color management function, continuous exposure function, and digital asset management system management information system

labels completed by digital printing machines must undergo a series of subsequent processing to become finished labels that can be affixed or wrapped on products. Therefore, post press processing is a very important link in the production process of label or packaging printing. Now, many manufacturers can provide post press processing devices matched with digital printing machines. The following is a brief list of several Postpress equipment manufacturers and their products that match HP indigo press ws4050

(1) nitpeter's online post press processing solutions are flexible and diverse, including UV flexographic printing, glazing, laminating, super glazing, cold stamping, rotary die cutting, waste coiling, slitting, double axis rewinding and other units

(2) Omega systems digicon 330 on-line processing system has the functions of flexographic printing, glazing, film covering, hot stamping, semi rotary die cutting, waste rolling, longitudinal cutting and rewinding. Its optional units include online or offline uncoiling device, non drying label platform die cutting device, platform hot stamping device, semi rotary die cutting device and web sheet cutting device

(3) Sabre extreme MK2 label laser die cutting device can provide on-demand label processing function. Users no longer need to save all kinds of expensive traditional die cutting tools, which saves time and money. Users can also download the required molds from the prepress department

Plastic materials have been developed quite well

(4) the modular rotoflex verloutsystem of rotoflex international can be used for offline post press processing of digital printed labels. It can be adjusted quickly, with less material waste during live part conversion and low processing tool cost. Vericutsystem is also an intelligent and flexible system, which is suitable for a variety of substrate materials

digital printing machines have so many advantages in printing labels. No wonder people in the industry have joined this industry. Mcdoweli Labei & screen printing company has seven UV flexographic printing machines. Last fall, it added a hprndigo press ws4050 (with online embossing, hot stamping, laser die cutting and other functions) in order to open up new markets. Today, 50% of the company's new label businesses are printed by digital printers. With more than 60 traditional flexographic printing machines, printing machines, offset printing machines and embossing machines, rako group of Germany produces packaging and printing products including self-adhesive labels, anti-counterfeiting packaging flexible packaging, holographic labels, RFID tags, etc. rako has 20 companies in Europe. Its turnover in 2003 was 120 million euros. After purchasing indlgo omnius (now HP indlgo press WS2000) in 1997, the second press WS2000 was purchased in 1999, and two hpindlgo press ws4000 were added in 2001 and 2003. At the beginning of 2005, its original two pressws2000 were replaced by the new press ws4050. The person in charge of the company said that after the adoption of the digital printing machine, the preparation and adjustment time required for the replacement of live parts was shortened, and it could be completed within 48 hours from the receipt of the live part data from the customer to the delivery of the final product. With more than 70 years of experience in label printing, American foltdearborn company has purchased four HP indlgo press ws4050 digital printers at one time on the basis of many traditional printing equipment, which are used for the printing of short version labels and on-demand packaging products

among the label printing enterprises using digital printing equipment, there are enterprises that purchase digital printing machines under the condition that they already have traditional label printing equipment_ There are also enterprises that use digital printing machines and have no traditional printing equipment at all. CLD company, founded in 1995, belongs to the latter, which uses hpindigo's digital printing machine for label and flexible packaging printing. They not only provide printing services, but also provide a full range of services from product design and printing to packaging and delivery, becoming a one-stop service provider. It is because of the adoption of digital printing technology that they have completed short version on-demand printed labels or packaging bags for customers again and again, achieving a win-win situation with customers

2. Gradually open the oil return valve Xeikon 330 and its application

xelkon 330 was officially released at the labeiexpo Amerlcan exhibition held in 2004, which is xelkon company

Copyright © 2011 JIN SHI