The most popular digital printing is a priority in

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Digital printing is the key direction in the "12th Five Year Plan" of China's printing industry. As the key direction in the "12th Five Year Plan" of China's printing industry, digital printing is widely concerned by the industry. On this basis, all parts of the country have also listed digital printing as a key development project in formulating the development plan of the printing industry in their respective regions. With the continuous expansion of the scope of application of this technology, the General Administration of publication implemented the "measures for the administration of digital printing" (hereinafter referred to as the "measures") in January 2011. While implementing the provisions of the measures, local publishing bureaus are also actively guiding the healthy and rapid development of digital printing. After more than a year, how is the implementation of digital printing in various places now? What are the practical difficulties and problems encountered in the implementation

In an interview with China publishing news, Deng Shiqing, director of the printing and reproduction management office of Hubei Provincial Publishing Bureau, said that in the past, enterprises engaged in digital printing business were spontaneous. After the introduction of the measures, these enterprises began to have rules to follow, and handling licenses and being protected by law became subjective and conscious behavior. This is a good thing of the general trend. In order to implement national policies and promote the development of local digital printing, Hubei Provincial Publishing Bureau also actively supports and encourages more enterprises to engage in digital printing. It has held many symposiums for existing digital printing enterprises to listen to opinions and suggestions for effective guidance

all regions are actively promoting it, but the actual situation is that at present, few digital printing enterprises across the country have obtained business licenses after the introduction of the measures, "This new agreement enables us to continue to cooperate with Fraunhofer Engineering Center. The number of registered enterprises also need government policy support is only a single digit. According to Zhou Jianping, director of the printing management office of Shanghai Publishing Bureau, there are about 4 to 5 digital printing enterprises franchised in Shanghai; Deng Shiqing also said that the number of digital printing enterprises franchised in Hubei Province is less than 10, about 7 to 8, one of which is the" measures " The license obtained after the introduction. According to the survey, the situation in other parts of the country is also roughly the same

Deng Shiqing said that in the transition from traditional publishing industry to digital publishing, the original traditional printing enterprises are also undergoing digital transformation and transformation, and digital printing technology is the inevitable trend of industry development. Printing enterprises in the industry are also actively thinking, transforming and exploring in the field of digital printing, but the steps taken are not very big at present. One of the specific manifestations is the small number of digital printing enterprises. Moreover, the output value of these enterprises is not high enough, and powerful enterprises have not emerged. In addition, he said that the industry now pays great attention to digital printing equipment and various personalized products when participating in large-scale exhibitions, but most of them are onlookers. The original large-scale traditional printing enterprises are carrying out digital process transformation, and the number of these enterprises is more. At the same time, enterprises directly engaged in digital printing franchise are still struggling with the development of digital printing products and the acceptance of new technologies

strength and price become obstacles to development

Wang Xiangli, deputy director of the printing and reproduction management office of Hubei Provincial Publishing Bureau, introduced that the main reasons for the small number of enterprises applying for and obtaining licenses are the following two points

first, before the introduction of the measures, a large number of enterprises engaged in digital printing had the qualification to conduct digital printing business by expanding the business scope on their existing publication printing qualification certificate, and there was no need to apply for a new license. This is also clearly stated in the measures. The number of these enterprises accounts for a considerable proportion of the total number of enterprises engaged in digital printing operations

second, at present, the price of digital printing equipment is too high, which makes many printing enterprises powerless. Especially for the start-up digital printing enterprises, their strength is not strong, and they are short of funds, and they do not have the financial resources to introduce digital printing equipment on a large scale. Therefore, at present, most of the enterprises that have introduced digital printing equipment are still advantageous enterprises in the traditional business and industry. These enterprises can engage in digital printing business by expanding business projects as mentioned above, and do not need to apply for new licenses separately

the phenomenon of drilling loopholes brings difficulties to supervision

the conditions for establishing a digital printing enterprise stipulated in the measures are: the construction area of the production and operation site is not less than 50 square meters; The registered capital shall not be less than 1million yuan; There is more than one production-oriented digital printing machine; The legal representative or the main person in charge of the enterprise must obtain the "printing regulations training certificate" issued by the provincial publishing administration department. Some insiders said that at present, the threshold of traditional publication printing enterprises is relatively high, and the publishing administrative department has relatively strict control, while the requirements relative to digital printing enterprises are relatively low, so it is easy to drill loopholes. For example, after having a digital printing license, he is engaged in traditional printing business. These phenomena will make it more difficult for local governments to supervise digital printing enterprises

in this regard, the experience of Shanghai Publishing Bureau is to assess the actual situation of the enterprise through macro overall control, and then decide whether to grant a license. This not only avoids the phenomenon of selling mutton and dog meat, but also enables high-quality enterprises to enjoy the preferential policies provided by the state for digital printing enterprises. According to Zhou Jianping, the standard of this assessment will be lower than that of traditional printing enterprises, which usually refers to the overall business situation including enterprise equipment, management ability, team building and other factors

in addition, the 12th Five year development plan of China's printing industry has formulated quantitative indicators for the development of digital printing, and it is proposed that by the end of the 12th Five Year Plan, the output value reaches the total output value of the printing industry, and the distinction between the two can also refer to the requirement of 20% of the output value of the coherent distinction of the electronic universal experimental machine. Deng Shiqing said that digital printing technology includes the introduction of digital printing equipment and supporting digital process technology by traditional printing enterprises, as well as the exclusive digital printing enterprises. How can the benefits generated by the digital printing part be separated from other industries to calculate the output value? This needs to be discussed everywhere. For example, newspaper printing, now most of them have used direct plate making technology, and the output value generated by this technology is difficult to be separated from the overall output value of the enterprise

Enterprise Voice: seek talent and financial support

the implementation time of the measures is still short. It is understood that finding the difficulties and cruxes in enterprise management can provide reference for enterprises that are about to enter and avoid detours. To this end, Cheng cheping, chairman of Wuhan Caifeng digital graphic quick output Co., Ltd. (hereinafter referred to as Caifeng printing), which has set up 13 chain stores in Shanghai, Shenzhen and other places with Wuhan as the center, was interviewed. At the same time, he also served as the vice president of Hubei Printing Association. He expressed his vision for the development of digital printing and also expressed his concern

Cheng cheping, who has many years of experience in digital printing enterprises, believes that it is difficult for enterprises to do digital printing now, and the business pressure is great. On the one hand, it is impacted by the vicious competition of low-quality and low-cost enterprises using second-hand digital printing equipment as living parts; On the other hand, raw materials, logistics costs and labor costs are all rising, while labor prices are falling again and again, and the enterprise benefits are not coming. More importantly, at present, the price of digital printing equipment is high, and the equipment is updated quickly. If enterprises want to be in the forefront, they must have sufficient capital backing. Generally, the scale of enterprises specializing in digital printing is small, belonging to small enterprises, which have disadvantages in obtaining loans. In order to expand the scale, if all the funds in hand are used to buy equipment, the business pressure of enterprises will be greater. Therefore, he called on the government to give financial and policy support to digital printing enterprises with development potential

in addition, Cheng cheping believes that the lack of excellent digital printing talents is also one of the biggest obstacles restricting the development of enterprises. Due to different equipment, the training method of digital printing talents is different from that of traditional printing talents. Talents in the field of traditional printing cannot be directly used, and the training method cannot be copied. Moreover, the development time of digital printing technology is not long, and the supply of relevant talents is not sufficient. Even if there are talents, the mobility is also great. In order to solve this problem, Caifeng printing and Hubei Vocational College of science and technology jointly run the digital printing major, adopting the mode of two years of studying theory in school and the third year of Caifeng printing practice. Students of this major are fully covered by Caifeng printing after graduation. But he said that although digital printing has developed better and better over the years, enrollment has become increasingly difficult. Interns have a high scrap rate in production and need financial support. Enterprises have invested a lot of human and material resources for this purpose. He called on the government and schools to increase the training of relevant talents, and give financial subsidies to enterprises that support the training of digital printing talents

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